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Marketing Study Lab Helping Before, During and After Your Marketing Studies

For many years now I've been tutoring people to not only pass professional marketing qualifications but also help those without a marketing background build and develop the knowledge as well as marketing planning and strategy (bit of a passion of mine this marketing stuff).

The one thing I've noticed while doing this as well as being in the same position in terms of studying and trying to build a career within Marketing, is that their isn't much out there by way of interesting, valuable and freely available content that can help and guide you through your marketing studies and through the various stages of your career be it in its infancy or in full swing, so..... I've launched a podcast (yep, I'm shocked as well)!

The idea behind the podcast is to provide hints, tips and guidance to help with your studies and through your Marketing profession.

Not only will I be with you every step of your journey (whatever that may be) but I will  also look to bring you interviews to inspire and motivate. Marketers as well as other kind and generous Superstars have given up their time to talk about their fascinating back story or to offer you incredible insight and value within their own specific field of expertise and marketing (obvs).

If you're interested in developing your Marketing skills or indeed studying Marketing, this is for you!

The first episode is an intro that explains what I've just explained, but give it a listen anyway and then take you pick as to what titles take your fancy, or simply subscribe and don't miss another episode (links to your fav podcast hosts below).

Happy Marketing,

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly -

Subscribe on your favourite platform with new episodes appearing every TUESDAY:
Libsyn Podcast Page
Apple Podcasts

Mar 26, 2019

I thought we’d take a look at a model that is relatively overlooked in my opinion. The McKinsey's Consumer Decision Journey, but more about that later.

First, let’s meet Ben M Roberts (you can blame his parents for the use of the M). Ben is the Head of Marketing at Talkative, providing software that allows embedded...

Mar 19, 2019

We covered a topic very briefly on episode 44 with Mr Ryan Holtz, which was CRM (Customer Relationship Management). We skirted over the idea of what this is and why it was important but not the specifics, which is what we’ll be doing later on in this episode.

But first, lets have a chat with Evan Wyk, a Brand Guardian...

Mar 12, 2019

Welcome to episode 50! Yes 50, of the Marketing Study Lab. And this is a mega special episode as I speak to, rather nervously I may add – Goldie Chan, as well as finding out the difference between AR and VR.

Hopefully by now you’ve got the jist of what is going on here, but if you don’t, not to worry, you'll soon...

Mar 5, 2019

How do you cross-sell? How can be of benefit to a business? And what options do we have when implementing this type of strategy. If you don't know we’ll be chatting about it later.

But first, let's chat to Nicole Osborne, the founder of Lollipop Social a company that provides social media management, consultancy,...