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Marketing Study Lab Helping Before, During and After Your Marketing Studies

For many years now I've been tutoring people to not only pass professional marketing qualifications but also help those without a marketing background build and develop the knowledge as well as marketing planning and strategy (bit of a passion of mine this marketing stuff).

The one thing I've noticed while doing this as well as being in the same position in terms of studying and trying to build a career within Marketing, is that their isn't much out there by way of interesting, valuable and freely available content that can help and guide you through your marketing studies and through the various stages of your career be it in its infancy or in full swing, so..... I've launched a podcast (yep, I'm shocked as well)!

The idea behind the podcast is to provide hints, tips and guidance to help with your studies and through your Marketing profession.

Not only will I be with you every step of your journey (whatever that may be) but I will  also look to bring you interviews to inspire and motivate. Marketers as well as other kind and generous Superstars have given up their time to talk about their fascinating back story or to offer you incredible insight and value within their own specific field of expertise and marketing (obvs).

If you're interested in developing your Marketing skills or indeed studying Marketing, this is for you!

The first episode is an intro that explains what I've just explained, but give it a listen anyway and then take you pick as to what titles take your fancy, or simply subscribe and don't miss another episode (links to your fav podcast hosts below).

Happy Marketing,

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly -

Subscribe on your favourite platform with new episodes appearing every TUESDAY:
Libsyn Podcast Page
Apple Podcasts

Nov 7, 2018

It's a Marketing Study Lab special! Regular programming will resume shortly but for today, enjoy as we talk all things creative!

Yes, the first special, needs a special guest and I am delighted to be accompanied on this episode by Mr. Dave Birss, who amongst some other titles, which we’ll find out about a bit later on is the author of ‘How to Get to Great Ideas?’ a book all about, well, getting great ideas.

Before we get stuck into the innovative world that Dave has create in this book I just want to let you all know that it is out tomorrow, links in the show notes as always, but forget the notes, just go to Amazon, type in Dave Birss and you’ll see it – its yellow and has squiggles on the front.

Once you’ve pre-ordered it, you will be given an access code that will allow you to listen to the rest of this episode in any language you want – so keep a look out for that code, if you cant find it, not to worry, the default language is English / Scottish so you should be fine if you’ve understood the first part of this intro.


- There are two types of thinking; Creative thinking and doing thinking, where some people are better at creativity and others are more doers.

- Innovative thinking can be taught, it’s not something you are born with or without. Dave describes it as the input defining the output – if your creativity input is minimal the how do you expect the output to be any different. The same with any type of system really.

- And speaking of systems, from a business perspective it is said there can be two types. A stifling system where it is all about control and there are layers of fear dominating the hierarchical structure or there is a system of liberation and freethinking.

For more of the creative stuff, get Dave’s book and lets all start to think about getting great ideas!

Dave Birss:

Book Offer:

How to Get to Great Ideas – Dave Birss:
Iconic Advantage – Soon Yu and Dave Birss:
A User Guide to the Creative Mind -