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Marketing Study Lab - Actionable Marketing Knowledge


Hello, I’m the Lego Master of Marketing! 

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together: peter@marketingstudylab.co.uk

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand a marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this. 

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer by developing the skills needed to confidently create successful, long-term marketing strategies that generates business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days
Mentoring
Tutoring

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, does not only carve out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This change your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches.

Happy Marketing,
Peter

www.marketingstudylab.co.uk

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly - peter@marketingstudylab.co.uk

Subscribe on your favourite platform with new episodes appearing every TUESDAY:
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Aug 27, 2019

Subscribe on your favourite platform with new episodes appearing every TUESDAY:
Spotify
Libsyn Podcast Page
TuneIN
Stitcher
iHeartRadio
Apple Podcasts 

Guest and Episode Links
Lucia Knight
https://www.midlifeunstuck.com 

Books:
X Change: How to torch your work treadmill - Lucia Knight: https://amzn.to/30Awfto

Designing Your Life – Bill Burnett and Dave Evans: https://amzn.to/30Hi7OU

Enjoy the Episode - Happy Marketing!
www.marketingstudylab.co.uk
https://www.linkedin.com/in/petersumpton/
https://www.facebook.com/groups/marketingstudylab/
https://twitter.com/cousinp81
(@cousinp81)

Intro

We continue our look at the 4C’s of Marketing Communication and provide a little clarity around this topic later, that being clarity is one of the 4C’s so we’ll be discussing clarity, not clarity of the 4C’s….is that clear?

We’ll sort that out later.

First, let’s meet Lucia Knight, Career Happiness Designer and author of X Change: How to torch your work treadmill, or to give it its full title:

X Change: How to torch your work treadmill, retire your boss, dump the ingrates, torment the passive-aggressives, escape the toxic office, get your fierce on and design the career that lets you live, love and laugh after 40

After going back to university to study Philosophy (as well as being a full-time Mum), Lucia discovered that in order to get a life and career that is meaningful and satisfying then the best way to do this is to have at least a little structure in how you are going to achieve this – I’ll let Lucia explain this in a little more detail.

 

Takeaways

- Are you doing work that matters? (a good old Seth Godin proverb there – total misuse of proverb I’m sure). But this statement, as Lucia highlighted - it’s massively important that you are. And there are a number of elements to consider to help you figure this out:

1 – You need to find your uber or super strength (and who doesn't want to feel like a hero)?

2 – Is your work deeply fulfilling or satisfying?

3 – What problems would you be happy to be figuring out for years?

If we can start to think on these terms we will start to do the work we love.

- When searching for a meaningful career, don’t just ‘hit and hope’. To do this correctly you need to start a framework from which you can start to make the right decisions and take actions against. Like following a recipe

- Focus on one thing at a time and make sure you are maximizing this time, regardless of what it is: family, study, work, chilling, even sleep as this is a huge proponent on how the rest of your day will pan out, physically and mentally.

 

Top Tip – The 4C's of Marketing Communication: Clarity

If you’ve ever been confused by anything, ever, you’ll understand why clarity is so important within any Marketing Communications.

Take the last thing that confused you. Mines probably my shoe laces, but you get the idea. Now think how you felt towards this thing. Comfortable? No, Attracted to it? No, Any affiliation to it? Again, no.

This is why you need clarity in your communications. Now think about some of the best communications you’ve had. This may be from a Sat Nav, a paint tin or a coach. Was it easy to understand? Yes, Was it easy to follow? Yes, Could you do exactly what it said on the tin? Yes! 

Now go and make sure all your communications are clear, unless you’ll be stuck with Velcro shoe for the rest of your life!

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License