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Marketing Study Lab - Actionable Marketing Knowledge


Hello, I’m the Lego Master of Marketing! 

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together: peter@marketingstudylab.co.uk

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this. 

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days
Mentoring
Tutoring

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing
Peter

www.marketingstudylab.co.uk

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly - peter@marketingstudylab.co.uk

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Dec 8, 2020

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Guest and Episode Links
Lila Smith
https://saythingsbetter.com/  
https://www.linkedin.com/in/lilasmith/ 
lila@saythingsbetter.com 

Enjoy the Episode - Happy Marketing!

Website Thingy: www.marketingstudylab.co.uk 
The Professional Bit: https://www.linkedin.com/in/petersumpton/ 
Facebook Community: https://www.facebook.com/groups/marketingstudylab/ 
Tweet Tweet: https://twitter.com/cousinp81 

Intro
We can get so caught up in our own business, what it does, what it delivers and how great it is, we can often forget that the way and how we communicate can have a huge effect on someone’s perception of you and your organisation.

They say first impressions count, but that doesn’t mean we forget about the second, third or hundredth impression! Every time we interact with our clients, prospects and employees we need to be mindful of the way we communicate, what we are saying and how we are saying it and there is no better person to take us through this topic than Lila Smith (probably the nicest person on the internet).

Lila is the creator of ‘Say Things Better’, an Intentional Communication method based on her previous life in the theatre, helping people to, well, say things better. And if you think about it, this makes so much sense, who better to help us with what we are trying to say, understand an audience - what they want and learning to take note of ques and listen to what others are saying!

In this episode we cover;
- The Say Things Better methodology?
- Making sure you resonate with others?
- Tips on staying quiet and listening?
- How to use different media to communicate

Now this podcast episode doesn’t start with the usual question as the start of the video recording was worth sharing on the podcast. Enjoy as we take a look at effectively communicating with Lila Smith.

Watch the episode video:
https://youtu.be/3yOhgbLrTC0 

Takeaways
Top Tip
Lila says that you need to focus on being present, be in the moment, not in the future or the past, but to understand what is happening now. After all, it’s the only thing we can have any level of control over

Favourite Quote
‘listen for intent, not content’, which is hugely powerful. It can help to make us more attentive, more engaged and of course – intentional in our actions.

And Finally, the Most Important Takeaway from this Episode
Is one of the most important things to remember whenever you’re communicating, with family, in business or to a client. Don’t forget your audience! You audience will have an impact on how we communicate and understanding things from their perspective will help us to Say Things Better.

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de 
Creative Commons License