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Marketing Study Lab - Actionable Marketing Knowledge

Hello, I’m the Lego Master of Marketing! 

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together:

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this. 

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly -

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Feb 26, 2019

Who’s in your tribe? What the hell is a tribe. We’ll find this out later, but first we’re going to have a chat with Angela Ferrari.

Angela is a children's book author/ illustrator but also the creator and host of Story Spectacular, a twice-weekly children’s podcast featuring characters such as Nutty the Squirrel and FluffleStiltskin, but don't let this fool you. Behind all the imaginative and creative characters Angela is serious and passionate about what she produces for both parent and child.



- What are the pain points of your audience? Can you help to solve them? Although Angela’s target audience is aged 2-5, from a parents perspective these pain points are at bath and bedtimes, so the stories told on story spectacular are aimed at these

- How would you get feedback from an audience that struggles to talk, let alone type an email? Angela makes the most of her audience at live events to get feedback in real time allowing her to tweak stories and elements that may not be working.

But from a parents point of view Angela is very active on social platforms and receives lots of feedback via iTunes reviews. Feedback can be gathered in many different ways and usually the best is where it is easiest to engage with a company

- Finally Angela provided these tips for getting into the creative mindset:

            - Enjoy what you are doing, if you cant enjoy it, no one will

            - Look to incorporate your own emotions and passions into your work

            - Use visuals, they can help elaborate or even enhance the points you are making

            - Relax and find a place a way from distractions (mines in the shower)



So what are these things we call tribes? Interesting you should ask that as they haven’t really changed since we were living in caves, its just the location that differs. 

Where you may segment your customers into different categories, a tribe can be classed as a slightly different beast in that it means a group individuals who are linked by their social interests.

Today, these tribes are all over the internet, as it is the perfect place to find people with the same types of varied and niche interests as you, particularly on social channels that allow you to even set up groups (like we do offline) for people that may find your hobbies or passion of interest.

Happy Marketing Everyone!

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco
Creative Commons License

Angela Ferrari:
Twitter: @storytacular
Instagram: @storytacular

Big Magic - Elizabeth Gilbert: