Jul 3, 2018
If you’ve ever wondered how to put a great research project
together then this episode is for you. This week we’re going to
meet Dr. Zoe Dowling, the Lead Research Strategist for FocusVision,
a research technology solutions provider.
As part of her work Zoe is also a consultant on the power of the research applications Focus Vision provides.
While thinking of an intro I looked at Zoe’s LinkedIn profile page (doing my own bit of research there) and realised that I couldn’t really summaries Zoe better than this page does so I quote:
An eclectic blend of researcher, technologist, sociologist and
marketer with a rich background across functions, industries and
countries, providing shape around the unstructured, delivering
timely outcomes to meet business objectives.
Happy Marketing Everyone!
Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License
SMART Objectives: https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/
Net Promoter Score: https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/using-net-promoter-score-to-assess-marketing-effectiveness/
Smart Insights: https://www.smartinsights.com
Theory / Concept (Book) :
The Presentation of Self in Everyday Life: https://amzn.to/2rlXLut
Nelson Mandela: https://en.wikipedia.org/wiki/Nelson_Mandela