Jul 24, 2018
Let's meet our guest – Dr. Fiona Ellis-Chadwick, Senior Lecturer
in Retail Management and Director of Impact at the Institute for
Research & Consultancy Application at Loughborough
Fiona had a successful commercial career in retail before becoming an academic in the field of digital marketing and online retail management and has co-authored some of the leading marketing management textbooks as well as having research published in numerous journals (all links are in the show notes as usual).
With a passion for bringing management and business education to life through such topics as retail marketing, digital technology and economic growth as well as leading multi-media teaching projects, Fiona has also worked as an academic consultant on The Virtual Revolution, Foods that make Billions, Evan’s business challenges and Radio 4’s The Bottom Line.
Happy Marketing Everyone!
Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License
Fiona Ellis Chadwick: http://www.lboro.ac.uk/departments/sbe/staff/fiona-ellis-chadwick/
Principles and Practice of Marketing (UK Higher Education Business Marketing): https://amzn.to/2IcPwbC
Principles and Practice of Marketing: https://amzn.to/2I9Mxoh
Digital Marketing: https://amzn.to/2jQlC2b
Digital Marketing: Strategy, Implementation and Practice: https://amzn.to/2IdAV3P
SOSTAC® Guide To Your Perfect Digital Marketing Plan: https://prsmith.org/books/
The Way Back Machine: http://archive.org/web/
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant: https://amzn.to/2IcZ3PM