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Marketing Study Lab - Actionable Marketing Knowledge


Hello, I’m the Lego Master of Marketing! 

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together: peter@marketingstudylab.co.uk

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this. 

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days
Mentoring
Tutoring

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing
Peter

www.marketingstudylab.co.uk

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly - peter@marketingstudylab.co.uk

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Oct 9, 2018

Today we’re going to chat with someone that knows a thing or two about Global Employer Branding, which may sound familiar as back in episode 23 we chatted to Kim Kunze from Siemens about Employer Branding. Siemens we kind enough to let me not only talk to Kim, but also her colleague Andrea Scheerbaum (apologies about the pronunciation)!

Andrea, who believes her English isn’t up to scratch, well Andrea, I can tell you now if this is poor English, I’m certainly no Englishman! Onto the serious side now and Andrea has had many jobs at Siemens including Global Employer Branding, but her passion firmly lies with PRIDE@siemens, but I won’t steal her thunder as we get to that later on in our chat after we’ve discussed global employer branding, encouraging graduates to participate in activities and how it is important to have a mixture of experience and the right qualifications.

 

Takeaways

- Be curious as it opens doors. Quite simply, if you don't ask, you don't end up getting. Andrea started by trying to understand the products and services Siemens produced and then developed skills along the way by being inquisitive and passionate. Passion goes a long way as long as its pointed in the right direction, so don't be afraid to say ‘I’ll do that’ or ‘I’ll help with that’ to learn something new or expand your current knowledge. 

- Global Employer Branding is all about people, not product. And through this, values are created and if you can develop the right values, you create a culture where people can thrive, not just survive. But each country is different and needs to be tackled in a project by project basis, but the overall premise is the same – tell stories, huh, funny that, telling stories and engaging does work!

- Siemens knows that if you can get the buy-in from students and graduates they are more likely to succeed and this is achieved through mentoring on the job, high level trainee programs, speed dating events with employees and ‘Siemens Stay’, a forum to discuss the recruitment process.

- When looking for employment take your time to read the job specification and if you feel you can achieve at least 70% of it then it could be a fit for you. The other 30% can be picked up along the way through, yep, asking questions, being curious and a continuous desire to learn.

Happy Marketing Everyone!
Peter
www.marketingstudylab.co.uk
www.linkedin.com/company/marketing-study-lab/
www.facebook.com/marketingstudylab/
https://twitter.com/mktstudylab
(@mktstudylab)

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License

Links
Andrea Scheerbaum: https://www.linkedin.com/in/andrea-scheerbaum-226151a7/
Siemens: https://www.siemens.com/global/en/home.html
Siemens Diversity: https://www.siemens.com/global/en/home/company/sustainability/diversity.html
PRIDE@siemens: https://twitter.com/pridesiemens?lang=en

Books:The Magic of Cleaning - Magic Cleaning 1: Wie richtiges Aufräumen Ihr Leben verändert: https://amzn.to/2Abdm7M