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Marketing Study Lab - Actionable Marketing Knowledge


Hello, I’m the Lego Master of Marketing! 

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together: peter@marketingstudylab.co.uk

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this. 

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days
Mentoring
Tutoring

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing
Peter

www.marketingstudylab.co.uk

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly - peter@marketingstudylab.co.uk

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Oct 23, 2018

Let’s meet Tea drinking Tracey Tait, who is an Independent Marketing Consultant based in Newcastle, don’t let her accent deceive you, she is definitely based in the North East.

What should make Tracey’s story compelling to you is the fact she has worked for large global organisations as well as SME’s and will be able to give us all a well-rounded view on all things Marketing. Her methods are Simple, effective and time-saving and who doesn’t want that.

 

Takeaways

- Tracey provided us with the ultimate 6 step guide to building an ideal client / persona / avatar and this is the one and only takeaway I want to focus on as its so important to get this right. So these six steps are:

1 – Demographic (age, gender, marital status, vocation, level of education, etc)

2 – What is going with them? They obviously have a problem that you can solve, what is that? What are their pain points and challenges? And are they the decision maker, if not who is, as these are the people who will have the final say?

3 – Where are these people – where do they congregate, not physically, although it may well be, but more digitally – what websites, blogs, social do they use and who do they follow?

4 – What is there story and remember to have empathy and consider the emotional side as this can be a powerful tool. Thoughts, feelings, fears, desires – all important!

5 – What is the story after purchase. It doesn't end after the sell

6 – The negative persona and avoiding the clients that you don't want to target. It sounds backwards but it can provide so much clarity in who your ideal client actually is.

Thanks Tracey!

Happy Marketing Everyone!
Peter
www.marketingstudylab.co.uk
www.linkedin.com/company/marketing-study-lab/
www.facebook.com/marketingstudylab/
https://twitter.com/mktstudylab
(@mktstudylab)

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License

Links

Tracey Tait:
https://www.linkedin.com/in/traceytait/
https://www.facebook.com/TranscendYou/
@transcendyou - https://twitter.com/transcendyou

Seth Godin Podcast Akimbo: https://www.akimbo.me

Books:
Tribes – Seth Godin: https://amzn.to/2LYQa1s

App:
Instagram: https://www.instagram.com

Theory:
Here are some articles about the power of Content Marketing:
http://www.marketingjournal.org/the-power-of-content-marketing-jon-wuebben/
https://blog.markgrowth.com/20-stats-that-show-the-power-of-content-marketing-in-2018-c2aaa7e1d13a
https://contentmarketinginstitute.com/2017/10/stats-invest-content-marketing/