Preview Mode Links will not work in preview mode

Marketing Study Lab - Actionable Marketing Knowledge

Hello, I’m the Lego Master of Marketing! 

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together:

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this. 

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly -

Subscribe on your favourite platform with new episodes appearing every TUESDAY:
Libsyn Podcast Page
Apple Podcasts

Nov 27, 2018

Brain food, what food can help you with your studies. We’ll find out later, but first, lets find out what being a virtual assistant is all about as we chat to Louisa van Vessem, who is the owner and VA for Workflow Virtual Assistant. Louisa’s mantra is to run straight ahead at those things that put fear into you. Scared of heights? Why not do a skydive? Introverted and don’t like talking to crowds – do a podcast or stand up on stage! That’s why in this episode Louisa talks about Time Terrorists and Money Laundering, oh and also all things VA.



- A Virtual Assistants (VA’s) job can vary massively from admin tasks to web design. They can even be used as a sounding board – so getting the right fit with a client is hugely important for Louisa, which is great to hear as this means all of her clients will be as much of a great fit for her as Louisa is for them, win / win.

- Admin tasks have changed. We are taking on more and more without the increase of any time (we all still have 24 hours in a day), which can lead to mistakes and missed elements as we can be so focussed on other areas, be it in a business or working on our own thing.

What tasks are critical and are your sweet spot and which should be pushed down the pecking order? Consider this when doing your research and studies.

- Take note of Louisa’s tips for that work-life-study balance and how to stay organised:

- Breakdown your tasks into small bites sized chunks

- Consider using an online project management tool such as Asana

- Don't be afraid to ask for help – and that means your tutors and peers

- Set deadline dates and work out what is essential, cutting out the crap

- Take breaks – we’ve cover it in previous episodes, make sure you take heed as it is as important as the hours you are putting in


Top Tip – Brain Food

If you want to optimise your chances of passing a Marketing qualification, nutrition during studying can play a larger part than you think. Keeping healthy isn’t only good for your…. Health, but also your brain power.

Here is a list of those ‘super brain foods’ courtesy of the BBC Good Food:

Wholegrains – For concentration

Oily Fish – Healthy brain function

Blueberries – Boosts short term memory



Blackcurrants – Reduce anxiety and stress

Pumpkin Seeds – Boost your mood

Broccoli – Improve brainpower

Sage – Boost memory

Nuts – Protect brain function


Happy Marketing Everyone!

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco
Creative Commons License

Louisa van Vessem:

Asana Project Management:
Trello Project Management:


Douglas McGregor X and Y Theory: