May 22, 2018
Author, digital strategist, co-founder of one of the, if not the go-to website for digital marketers, you can already see the value that this will bring you.
But first lets meet Dr Dave Chaffey. In 1997 Dave provided
his first training course for online strategy to the CIM,a year
later created his first website and then went on to write his first
book on Digital back in 2000 at a time when Smart Phones, 4G,
Facebook, Twitter, Youtube and Spotify didn’t even exist!
Dave is also the co-founder of Smart Insights, the library of digital marketing resources, author of numerous digital marketing books many of which have found there way onto the CIMs reading list for many modules and is famed more recently for creating the RACE model, a planning system for digital marketing.
Happy Marketing Everyone!
Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License
Smart Insights: https://www.smartinsights.com
(P)RACE Model: https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/