May 29, 2018
Andrew Canter is amongst the leading practitioners in branded
content with over twenty five years experience.
Global CEO of the BCMA (Branded Content Marketing Association) promoting best practice, sharing knowledge and growing the branded content industry where he was instrumental in developing the global content monitoring evaluation system as well as launching the Institute of Content Marketing. As you can image we cover a lot of different topic including branded content, the ABCDE Model (Activate Branded Content, Distribute it, Evaluate it) and how digital has physically changed how we view content.
Happy Marketing Everyone!
Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License
Branded Content Marketing Association (BCMA): http://www.thebcma.info
Institute of Branded Content (IBC): http://www.thebcma.info/institute-of-branded-content/
Hero with a thousand faces: https://amzn.to/2r7NJ00
ABCDE Method for Branded Content (Activate Branded Content, Distribute it, Evaluate it): http://www.thebcma.info/the-abcde-method/