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Marketing Study Lab - Actionable Marketing Knowledge


Hello, I’m the Lego Master of Marketing! 

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together: peter@marketingstudylab.co.uk

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this. 

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days
Mentoring
Tutoring

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing
Peter

www.marketingstudylab.co.uk

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly - peter@marketingstudylab.co.uk

Subscribe on your favourite platform with new episodes appearing every TUESDAY:
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Nov 12, 2019

e-Course:https://bethanyjoy.org/beirresistible

Guest and Episode Links
Bethany Joy
https://bethanyjoy.org
https://www.linkedin.com/in/iambethanyjoy/

Books:
Made to Stick – Dan and Chip Heath: https://amzn.to/2AkPjRo

App:
Google Maps: https://www.google.com/maps

Other Links:
https://answerthepublic.com

Enjoy the Episode - Happy Marketing!

www.marketingstudylab.co.uk
https://www.linkedin.com/in/petersumpton/
https://www.facebook.com/groups/marketingstudylab/
https://twitter.com/cousinp81
(@cousinp81) 

Intro
Ever wondered, how have the done that? Where do they get their ideas from? How are they producing some much content? Well for the foreseeable, I’m going to try and uncover some of these questions as I start to give you one piece of software, tool or technique that can help you as a Marketer. This weeks inaugural tool is – Answer the Public!

But first, lets meet Bethany Joy, Brand Voice Crafter & Wordsmith Extraordinaire and with a title like that I can tell your ear have already pricked up! Bethany isn’t’ an inventor, she isn’t a complex problem solver, but what Bethany is amazing at it using the words on a page to grab attention, make sense, engage and be meaningful and with industries such as biochemistry, the environment, human rights, education, career coaching and ethical clothing you know Bethany will deliver.

Takeaways
- Bethany shared with us her brand voice tips, which included:
- What and how you are saying things must match what you want your customers to think about you
- Keep it consistent and accurate
- Never be fake, always be true to yourself
- Remember it is about telling people the most important things

- All your content must be quality, helpful or entertaining. Always be thinking about your contents purpose, utilising this to achieve what it needs to achieve

- A single word can make a huge difference. As Bethany pointed out, just think about the variations in the word male and the connotations this has! From Male to Dude!!!! Very different indeed.

 

Top Tip – Answer the Public

www.answerthepublic.com(link is in the show notes) is a site that can help you with a number of things but mainly, keyword searches and possible questions your audience may be asking. When you first go to the site, you’re met by what looks like an angry bloke in my dads sweater. Just ignore him and type in to the search bar a topic you are interested in.

Let it do it’s magic.

And boom, you are presented with a whole host of questions that are frequently asked around the subject. For example, I typed in marketing qualifications and I got back:

- what marketing qualification is best
- what is the best marketing qualification to have
- how to get a marketing qualification

Scroll down and you have an A-Z of any question you can think of! 

Why is this so important? Well if you know what type of questions your audience is asking, you can….. answer them! Good for SEO, good for content and good for highlighting your expertise in a particular field. Oh it may also help your audience out as well.

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License