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Marketing Study Lab - Actionable Marketing Knowledge


Hello, I’m the Lego Master of Marketing! 

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together: peter@marketingstudylab.co.uk

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this. 

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days
Mentoring
Tutoring

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing
Peter

www.marketingstudylab.co.uk

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly - peter@marketingstudylab.co.uk

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Nov 19, 2019

Laurie’s FREE online ‘good book ideas’ Course (takes less than an hour) – Sucky or Stupendous:
https://www.creativewrighter.com/p/suckyorstupendous

Find all Laurie’s books on Amazon:
https://amzn.to/2B0GXym

Guest and Episode Links
Laurie Wright
https://lauriewrighter.com
https://www.creativewrighter.com 

Books:
Slight Edge – Jeff Olson: https://amzn.to/2MBwbEa 

App:
Slack: https://slack.com/

Enjoy the Episode - Happy Marketing!

www.marketingstudylab.co.uk
https://www.linkedin.com/in/petersumpton/
https://www.facebook.com/groups/marketingstudylab/
https://twitter.com/cousinp81
(@cousinp81) 

Intro

I love LinkedIn, its where I find most of my amazing guests, but I want to highlight the importance of this platform for you, personally, but that’s for later.

Let’s meet Laurie Wright, Publishing Strategist and Children’s Author. Laurie not only writes amazing, helpful books for children, but also helps others get their own books published and selling on Amazon (the selling part is key here), this is if they are any good. Laurie even helps you discover if your idea for a book has got a chance as well, with online courses, help and advice (the Sucky or Stupendous book idea course, which is absolutely free).

 

Takeaways

- Laurie was kind enough to take us through the steps to getting a book published online:
1 - Firstly make sure you have a good story (and get someone who is not dependent on you for food to give you some honest feedback)
2 - Find an illustrator, even if it’s just for the cover artwork
3 - Get your formatting right! Find someone who knows what they’re doing here
4 - Upload it (Amazon makes this as simple as)
5 - Push that big red ‘Publish’ button!!!!

- You’ve published, so now what - What do you do to get your book discovered. Laurie says:
1 - Make sure you are ‘copywriting’ and not ‘creative’ writing in your description
2 - Find your hook, why people need this book in their lives
3 - And make sure you format correctly – Headings, keywords, spacing
4 - The first month is vital – especially on Amazon
5 - And in this first month and thereafter, reviews are your lifeblood!

- And finally, taking you right back to the start: Be consistent. Laurie explains this in terms of writing a book, but I think it goes for most things in life – learning, assignment writing, research, exam prep, even in your own working environment. Book out that time (no pun intended), find your rhythm and be consistent in what you do.

 

Top Tip - LinkedIn

I find a lot of my guests on LinkedIn, personally love the platform. But this top tip is simply to highlight how influential this platform may be for you as you grow and build your own influential career. And there is one experiment that highlights it perfectly.

What I want you to do is type your own name into Google, hopefully you don’t have a generic name, but even if you do, give it a go. I almost guarantee you that the first search result (or certainly on the first search result page), you will see a link to your (or ‘insert generic name here’) LinkedIn profile – If you have a LinkedIn account of course – even if this was set up years ago and you’ve not done much with it. It will almost certainly appear.

And that is the influential power of LinkedIn.

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License