Preview Mode Links will not work in preview mode

Marketing Study Lab - Actionable Marketing Knowledge

Hello, I’m the Lego Master of Marketing! 

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together:

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this. 

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly -

Subscribe on your favourite platform with new episodes appearing every TUESDAY:
Libsyn Podcast Page
Apple Podcasts

Feb 18, 2020

Let us do the hard work. Subscribe and each podcast episode will come to you:

Guest and Episode Links
Dot Lung 

Pick your social channel of choice and add @dotlung:

Social Stats:
Active monthly users on Facebook: 2.5 billion (
Active monthly users on Instagram: 1 billion+ (

Enjoy the Episode - Happy Marketing!


If there was a formula to make your Instagram really do the business, gain attention, engagement and really start to work for you, would you be interested in this?

Our guest this week is Dot Lung, the Mother of Social Dragons (and if you haven’t guessed by the title, a Game of Thrones fan) has that formula!

And although this theme can be seen throughout all that Dot does, think complete integration and on-brand across all channels, there is a serious side behind the dragons, eggs and mythical connotations, because Dot is leading the field with her work on social media. The intro on her website states ‘I live 24/7 on all platforms’ and now works with businesses and individuals across the globe (or seven kingdoms) helping them to create an optimum digital experience for their brand or personal identity.

And Dot is here today to share her experience and learnings to improve your own online social presence and talk us through her DRAGONS formula!

But before we get to any of that, I need to find out Dot, what is your favourite Dragon – Fly, Fruit or Dungeons and …


- Your vibe attracts your tribe. And this all about being authentic to who you are and telling this to the world in a way that resonates to those that will be attracted to what you have to offer. No sales pitch, no promo, just your own unique vibe.

- It’s not about the B2B or B2C, it’s all about the H2H (human to human) connections and building relationships. Dot does this by being consistent in developing raw and real content. Ditch the fake! See the pattern here. No sales pitch or hard sell, just connections to build long-term relationships.

- And finally, of course, the DRAGONS formula. I’d suggest rewinding this episode and going back to 35.20 and listening to this part again as following Dots, on brand and on message formula will help you in developing your own social content. Even just following a fraction of this formula will change your social skill for the good.

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco
Creative Commons License