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Marketing Study Lab - Actionable Marketing Knowledge

Hello, I’m the Lego Master of Marketing! 

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together:

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this. 

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly -

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Aug 20, 2019

Guest Links
Louis Grenier

The 1-Page Marketing Plan – Allan Dib:
Brainfluence – Roger Dooley:

Enjoy the Episode - Happy Marketing!



Of course I’m going to start with a review of the 4 C’s of Marketing Communications by discussing, Consistency, which I’m hoping to achieve through this weekly podcast. Am I? Maybe let me know if I’m not and I can look to change things around, or if I am, just drop me a note to say, good job, you’ll find me on LinkedIn or email me at

Anyway, lets meet our guest this week, Louis Grenier, the owner of and Content Lead at Hotjar (an amazing piece of software for tracking website visitors). But today we are more interested in why everyone hates Marketers. It’s easy to see why, as on the face of it Marketing is either seen as intrusive to our lives, fancy advertising or playing around with social media. But this is on the outside and as we all know, good marketing, quality marketing, a marketing orientated approach is so much more than paying lip services to something.

Louis has spent a career, no a passionate obsession on Marketing and through his podcast highlights the shady, aggressive marketing world for what it is, while being an advocate for helpful, respectful, personal and above all else honest marketing.

I have to apologies now, as this first question is the epitome of stereotyping as you’ll understand by Louis amazing accent - Louis What is your favourite wine?



- Focus on understanding your audience first and the go from there. Everything stems from understanding your target market, what they want and why. If you don't do this ask yourself, where should I start instead – I’m pretty sure you won’t be left with many, if any other options.

- This leads nicely onto where to start on your road to success, which would be interviewing five customers, digging deep into their actual customer journey, from the moment they realised they had a problem to the point of purchase and work from there. From this you’ll be able to discover a lot more about your customers than just ‘what’ they purchased, you’ll be digging into the ‘why’!

- If you want to avoid the shady and aggressive marketing tactics simply do as Louis says – If you wouldn't do it to your friends, then don’t do it!


Top Tip - The 4C's of Marketing Communication: Consistency

Think of a brand or a company or a product or a service. These may change over time. What they offer, the personnel, location, logo, etc. But one thing is for sure, whatever you are thinking of will have resonated with you for their consistency in approach. And by maintaining this consistency, they have become memorable to you.

A consistent message will eventually break through the myriad of communication noise we have around us becoming more noticeable, memorable, with a recollection for what they offer becoming easier over time.

The whistle at the end of a fast food chains advert, the chime made when a computer processor is mentioned and of course – Meercats. All of these, although I haven’t mentioned their company names are instantly recognizable because of their consistent and yes, something annoying approach to communication.


Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco
Creative Commons License