Sep 29, 2020
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Guest and Episode Links
Katrina McCarter
https://www.linkedin.com/in/katrina-mccarter/
https://www.marketingtomums.com.au/
Podcast – Marketing to Mums: https://www.marketingtomums.com.au/podcast/
Book – The Mother of All Opportunities: https://amzn.to/3itOOsH
Enjoy the Episode - Happy Marketing!
Website Thingy: www.marketingstudylab.co.uk
The Professional Bit: https://www.linkedin.com/in/petersumpton/
Facebook Community: https://www.facebook.com/groups/marketingstudylab/
Tweet Tweet: https://twitter.com/cousinp81
Intro
Mothers, we all have one. But how well do we know them? Do we
really understand their needs and wants, how to influence the
decisions they make, the problems they need fixing and the best
solutions to these problems?
As Marketers we often hear that niching down, understanding who
makes up our target market and getting to know them a whole bunch
is key and Katrina McCarter founder and CEO of Marketing to Mums
helps her clients understand the Mums market in mega detail.
Katrina’s is a data driven marketer and her research consists of
survey reports compiling information from more than 1,800 mum’s.
But it doesn’t stop there, Katrina also has a podcast of the same
name and is the author of ‘The Mother of All Opportunities’ (as
always, the links are in the show notes).
In this episode we discuss;
- Why brands and advertisers don’t understand the mum market
- What opportunities can be capitalised on
- What strategies we should look to implement
- Using social media
- The key mistakes companies are marking
Watch the episode video:
https://youtu.be/c7wZOF5bl3s
Takeaways
Top Tip
It’s actually a mistake to avoid and that’s when an organisation
has the perception that ‘everyone’ is a potential customer and
appeal to no one. This means targeting on mass and not
understanding the needs and wants of a smaller subset of the market
deeply enough to make an impact.
Do your research and get to know those that need your solutions to fix their problems.
Favourite Quote
‘Credibility and trust become big issues for brands and it greatly
affects sales certainly loyalty as well’ ` and although Katrina was
specifically talking about niching down here, credibility and trust
are two factors that need to be addressed, especially for the
topics that you want to excel in. Now can you say that about your
own organisation?
And Finally, the Most Important Takeaway from this
Episode
Don’t forget about your testimonials. Be it written, audio or even
video if you can. They are not only a powerful tool for the mums
market, but can help to add credibility, provide social proof,
increase engagement with others and add stickiness to content in
any market. Just make sure you use them once they are
collected!
Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License