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Marketing Study Lab - Actionable Marketing Knowledge


Hello, I’m the Lego Master of Marketing! 

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together: peter@marketingstudylab.co.uk

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this. 

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days
Mentoring
Tutoring

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing
Peter

www.marketingstudylab.co.uk

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly - peter@marketingstudylab.co.uk

Subscribe on your favourite platform with new episodes appearing every TUESDAY:
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Jul 16, 2019

Guest and Episode Links
Dr Geraint Evans
http://www.drgoevans.com
https://www.instagram.com/drgeraintevans/
https://twitter.com/DrGeraintEvans_
https://www.linkedin.com/in/drgeraintevans/

Books:
The Excellence Dividend – Tom Peters: https://amzn.to/2FVG0u2

Enjoy the Episode - Happy Marketing!
www.marketingstudylab.co.uk
https://www.linkedin.com/in/petersumpton/
https://www.facebook.com/groups/marketingstudylab/
https://twitter.com/cousinp81
(@cousinp81) 

Intro
We’re continuing to look through the Marketing Mix, or 7P’s as they are more fondly know with a look at Place this week. 

But first, let’s meet Dr Geraint Evans or G for short. G is an award-winning Interim Chief Marketing Officer, with a track record for delivering world-class commercial strategies, leveraging the full marketing mix, products, platforms and channels and has worked for the likes of Virgin Media and Odeon.

G holds a PhD in Marketing and Entrepreneurship, a Masters in Marketing, and is a Fellow of The Chartered Institute of Marketing so what I wanted to ask is, G, give us your best doctor joke!

 

Takeaways

- The future is now! The future is happening now and those that cannot see this may be in big trouble later on. The technology that we may be talking about now as if it is ‘futuristic’ is already being used. Machine learning, AI, block chain and 5G to name a few are out there. And we should know about them, understand their capabilities and start to see if they are applicable to our current working environment.

- When considering your profession, regardless of how niche it may be, it is important to make sure you have a well rounded view of Marketing. It is definitely OK to niche down, but you will inevitably need to understand the bigger picture – your customer and their journey as well as what is driving a company from a financial perspective and other none direct marketing related elements.

- Understanding the science behind marketing is important as even the simple models we use can be complex to implement. Marketing Qualifications can help build these foundations and alongside experience and practical applications it can become a very powerful asset.

 

Top Tip – 7 P’s – Promotion

Probably the most utilised of the 7 P’s in any extended marketing mix (for a marketer) is Promotion.

Why you ask?

Because this is the part that everyone sees, the top of the Marketing Mix iceberg that is there to highlight to consumers that you have the best solutions to their problems….. this bit that everyone has an opinion about. 

Promotion is exactly what it says it is. The promotional elements, which include:

- Communication Channels – websites, social, print and radio for example
- Content. Be it audio, visual or copy
- Logos and colour used to distinguish us from the rest of the pack
- The generation of interest and the tactics we will use to gain interest

But before we even get to that we need to make sure we are building on the solid foundations of research, analysis and being complimentary to the other P’s within the Marketing Mix.

 

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License