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Marketing Study Lab - Actionable Marketing Knowledge


Hello, I’m the Lego Master of Marketing! 

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together: peter@marketingstudylab.co.uk

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this. 

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days
Mentoring
Tutoring

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing
Peter

www.marketingstudylab.co.uk

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly - peter@marketingstudylab.co.uk

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Jan 14, 2020

Does your website need a page speed review? Book one now with Lukas: https://meetings.hubspot.com/pathmonk/web-review

If you want to check your page speed yourself use this: https://webpagetest.org

Guest and Episode Links
Lukas Haensch
https://pathmonk.com
https://www.linkedin.com/in/lukas-haensch-b0199a50/

Watch the Episode Video: https://youtu.be/LZzIz7U4Pm4

Enjoy the Episode - Happy Marketing!

www.marketingstudylab.co.uk
https://www.linkedin.com/in/petersumpton/
https://www.facebook.com/groups/marketingstudylab/
https://twitter.com/cousinp81
(@cousinp81)

Intro

The page speed of your website probably isn’t one of those elements that you give much thought to and even if you did, the depth that you went to in order to work out if its tip top or slower than your last health and safety meeting, wasn't as comprehensive as it should be.

Not to fear, as Lukas Haensch founder of Pathmonk.com. A company that can help increase website conversion rates by (in his own words) making the buyer experience awesome is here to chat about the importance of page speed and how we can improve our own website.

Spending more the 4 years at Google, with a heavy focus on UX (that’s User Experience), Lukas is primed to help us understand the importance of page speed within your Marketing plans and also give us some pointers on the tools and techniques we should be implementing right now.

Takeaways

- 53% of users will leave your site if a page doesn't load in 3 seconds or less. Which is huge! Think about that. If you were talking to one hundred people who were interested in what you had to say, over half would leave if you paused for more than three seconds.

- Why does Google care about your page speed? Simply put, they want their customers to have a good experience regardless of where they end up. Your poor page speed will tarnish this and Google ain’t gonna be kind to you for that.

- There is no one singular element that will increase your page speed, its all about the individual factors. Here are just some of those to consider:

Image size,
Carousels,
Font files,
And finally your Plugins.

Just make sure you are viewing everything from a performance perspective and see what is effecting this.

Don't panic though; you don't have to do this yourself. Try webpagetest.org first of all. This will do the heavy lifting for you.

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License