Preview Mode Links will not work in preview mode

Marketing Study Lab - Actionable Marketing Knowledge

Hello, I’m the Lego Master of Marketing! 

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together:

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this. 

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly -

Subscribe on your favourite platform with new episodes appearing every TUESDAY:
Libsyn Podcast Page
Apple Podcasts

Mar 24, 2020

Subscribe: Let us do the hard work and send the podcast to you:

Review: Share the love and leave a 5* review:

Guest and Episode Links
Mark Bowden

Enjoy the Episode - Happy Marketing!

Are you sitting comfortably. You may not be after we chat to our next guest as he is one of the top body language experts in the world. If you were ever to watch a podcast on video… this is the one (link is in the show notes).

Mark Bowden is a body language expert, keynote speaker and best-selling author. As a global authority on nonverbal communication, Mark trains people how to use their body language to stand out, win trust and gain credibility through his company TRUTHPLANE®, the name will become apparent later.

In this episode we’ll learn a whole host of actionable tips that we can utilise straight away to make our body language impactful in the way we want t be seen.


- Love Marks take on making assumptions about body language and how making these stick subconsciously can cause lasting effects (or thoughts) that are incorrect. Always be asking … maybe, allowing you to consider the future possibilities that these feelings may change, from a negative to a positive. Always have an open mind.

- I’ve been reading this all wrong in thinking that crossed arms are a negative signal! I’m a stickler for crossing my arms and have always been told it’s defensive and now we know, it’s a sign of comfort. Maybe I was comfortable in my defense. Either way, it just highlights how important it is to read and know your audiences non-verbal behaviours

- And finally, don’t overcomplicate things. It’s easy to fall into the trap of overthinking the smallest, micro gestures and making them into something they’re not. Stick to the obvious, the gestures you can easily recognise that allow you to move the conversation forward in a positive way – Arms folded, I wish you a good day – I actually do have my arms folded - and now you’re either thinking about folding your arms, or they are folded as well….. I’m in your mind!

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco
Creative Commons License