Jun 9, 2020
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Guest and Episode Links
May King Tsang
@MayKingTea on all the socials:
Enjoy the Episode - Happy Marketing!
Do you ever fear missing out. It can be a Marketing tactic
that can be used for good…… and evil. Remember when everyone was
buying a ton of toilet roll at a time. The coverage this was give
sparked huge FOMO. Might not be directly associated with marketing,
but you get the point.
May King Tsang is the original social media reporter and
#FOMOCreator. As you’ll hear later, there is a lot of social media
posting going on here.
May King uses this superpower of being able to consume
information, digest it and post it to help conferences and events
(online and offline) build awareness and sell out. She does this by
focusing on those that matter, the audience.
In this episode we’ll cover;
• How to create that fear of missing out?
• What to do pre and post event
• The tools you need / or don’t need to make this happen
• And why you can’t tweet often enough
Important to note that when we are chatting about ‘Traditional
Marketing’ we are discussing the way we traditionally use social
Watch the episode video of May King and me having a giggle and
- When focusing on selling out an event, you need to focus on
what matters – the attendees (and to some extent the speakers and
sponsors), so why not use them within your Marketing. Not the lame
stock images, but actually discussing why they are at the event and
what the event is like. Remember Seth Godins phrase ‘people like
us, do things like this’.
- You don’t need totally new content for every social post.
Try repurposing your content. One video could be chopped up and
used 2,3 or even 10 times. Look to be more efficient and maximise
value from all your content.
- And finally. Get going, be it video, audio or the written
word. You don’t need all the kit, you just need a phone to start.
Don’t have all the gear and no idea, be different. Have all the
ideas and one piece of gear.
Music Featured on this Podcast:
Sleepy in the Garden
Creative Commons License