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Marketing Study Lab - Actionable Marketing Knowledge


Hello, I’m the Lego Master of Marketing! 

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together: peter@marketingstudylab.co.uk

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this. 

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days
Mentoring
Tutoring

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing
Peter

www.marketingstudylab.co.uk

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly - peter@marketingstudylab.co.uk

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Jan 21, 2020

Sandy Grigsby
https://www.sandyinfocus.com

TedTalk: https://www.youtube.com/watch?v=LUv0IpTSQfw

Go-to Resource:
Audible: https://www.audible.co.uk/ 

Enjoy the Episode - Happy Marketing!
www.marketingstudylab.co.uk
https://www.linkedin.com/in/petersumpton/
https://www.facebook.com/groups/marketingstudylab/
https://twitter.com/cousinp81
(@cousinp81)

Here is the image Sandy talks about near the start of the podcast

This is the image Sandy talks about near the start of the podcast.

Intro

Deep down we all think we are good with a camera, a keen eye of a good pic, but when you come up against someone who knows their craft well, you realise that you should probably just stick to the family holiday snaps.

Sandy Grigsby is not only one of the top photographers in the US, with clients flying from around the world to get in front of her camera - from Influencers and Fortune 500 Executives, to Billionaires, Thought Leaders, and Celebrities, but within these snaps Sandy can heighten your personal brand and give you that confidence you didn’t know you had, or as Sandy puts it; this can be your Confidence Catalyst.

A psychologist behind a camera basically!

We always hear that being authentic is important, but is this possible in a world where it is easy to criticise from behind a keyboard? And why do photos spark such emotions in us. Luckily, Sandy can help us understand the answers.

 

Takeaways

- Sandy kindly gave us some simple tips to make our profile photos (or our own photos) better, remember:

- You need to be prepared mentally unless it will show

- Correct your posture and show your confidence to the camera

- Turtle neck it and use your butt - stick it out!

It may feel a little odd but the camera sees us differently to what we see through our own eyes, so use these tips to get better results

- Photography can be so powerful as a camera can capture a singular moment in time. It is also compounded by the fact that a photo can make you think, spark imagination and curiosity – it can mean different things to different people – a video can’t do this as it is continually moving and there is usually a narrative. So think about how a photo will make people think and react.

- And finally, if you’re not looking to fly to the US for Sandy’s services, what should we look for in a photographer and how should we prepare for a photo shoot?

- Firstly, go through their profile and work out if these are the types of images you want. Taking an holistic view of the overall portfolio of work

- Secondly, take the confidence steps Sandy talked us though previously

- And finally, be camera ready. Get a good nights sleep, TWO nights before, not one but two!

Let us do the hard work.
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Apple Podcast: https://apple.co/2QSk8om
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Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License