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Marketing Study Lab - Actionable Marketing Knowledge

Hello, I’m the Lego Master of Marketing! 

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together:

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this. 

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly -

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Apr 2, 2019

Remember blogging, remember actually writing content. That’s what we’ll be talking about later on, but first…

We should all take security seriously, whether its physical or digital, both are important. But with people looking for that frictionless service it is easy to get complacent. Enter Suzanne Girdlestone, who helps SME's protect their own businesses with her company Smart Business IT. Suzanne prides herself on her jargon free service, making the complicated simple and more importantly secure.



- Suzanne took us through a few buzzwords in data security, which was great. But my first takeaway here is, if you don't know, ask! And if you’re still not sure, get an expert in. Don’t try and fix something you know very little about, it will only end one way. 

You wouldn’t try and fix your boiler or switch board without knowing what you were doing would you… well you might, but you wouldn't be around to tell us you have anyway.

- I never realised that cloud-based software is still physically stored… like an idiot! If you use cloud-based software, make sure it is ISO27001 compliant. Do you due diligence and don't scrimp on the security.

- And finally, Suzanne’s three top tips for being extra secure online:

1 – Use a passphrase rather than a password (mines going to be I wandered lonely as a cloud) if anyone is interested

2 – Keep your patches up to date – these are the updates you get from your software provides (but make sure they are legit)

3 – Back-up, back-up and back-up. You can never have to many back-ups!!!!



What actually is a blog?

It’s origins lie in people writing a web log, a journal of their day. This was then shortened into simply blog. But since then this journal type entry has been expanded much further than content of someone’s daily life. As always, marketers have ruined it and turned blogging into something that is now seen as more commercial than it is a diarised entry of someone’s day. 

Today blogs are used by large global corporations as well as individual bloggers to provide detailed content for their followers.

The main benefits of a blog are:

- Flexible and versatile with entries being added from most devises, anywhere

- Can help build trust and credibility on particular topics

- They can be a good source of revenue

- They are a good way to keep customers up to date

But a dormant blog is not a good thing and it does take a lot of time, especially to keep it consistent. So if you are considering a blog, make sure you have a plan and can stick to a regular posting schedule so that followers become use to and anticipate your next post.

Happy Marketing Everyone!

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco
Creative Commons License

Suzanne Girdlestone