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Marketing Study Lab - Actionable Marketing Knowledge


Hello, I’m the Lego Master of Marketing! 

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together: peter@marketingstudylab.co.uk

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this. 

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days
Mentoring
Tutoring

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing
Peter

www.marketingstudylab.co.uk

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly - peter@marketingstudylab.co.uk

Subscribe on your favourite platform with new episodes appearing every TUESDAY:
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Jan 15, 2019

I want to introduce you to Post-It Marketing, which is posted on all the relevant social platforms, but mainly LinkedIn. These are 30 to 60 second videos about a Marketing topic to give you an insight into the industry and some of its nuances, but more of that later.

But first, let's have a chat with Phil Nottingham, from Wistia the go to chap for Video Marketing, which is integral to consider in todays Marketing communication planning. We’ll find out how to create compelling videos and how they can help with SEO.

Takeaways

- Remember that the story, is all about the story regardless of the production value. It’s the narrative and the message that will win out and putting people front and centre. Phil says that the best videos are those that reduce the barrier that technology has put in our way. A more human way of communicating.

- How do you create compelling video (regardless of your budget)….

1 – You need to understand your goals and positioning of the brand

2 – The main goals for the video, which links to;

3 – What is your call to action, what are you looking for your ideal clients to do once they’ve watched the video. Remember Channel, Action, Message.

4 – Pre-Production Planning – You’ll need a script, locations, actions, etc

5 – Recording

6 – Editing and Post-Production

7 – Optimise for the channels you intend to use to output your content – Supporting copy, thumbnails and all that intro stuff

8 – Promotion (sometimes forgotten, but to achieve your goals, hugely important 

- Videos can have a big impact on your SEO. Search engines may not be as good at crawling videos as they are images and text, but they are improving all the time and do have an impact, just check out the video search results on Google!

- And check out soapbox, which can help with you own video strategy: www.wista.com/soapbox

Post-It Marketing (Professionally Simple)

I want to bring you as much information to help you with your studies as I possibly can and what I have found is that short sound bites along with long form content (i.e. this podcast) works really well and compliments each other.

So what am I talking about? Well, Post-It Marketing is just that, me with a post-it note creating 30 to 60 second videos about a Marketing topic to give you an insight into the industry and some of its nuances.

From the acronyms we come across to how a chicken dinner can breakdown the differences between omni and multi-channel marketing. I try and cover it all!

Check them out at www.marketingstudylab.co.uk/postit or connect with me on LinkedIn, where these post-its are posted regularly. And remember the Marketing Study Lab Facebook Group for a whole host of other Marketing related stuff.

Happy Marketing Everyone!
Peter
www.marketingstudylab.co.uk
www.linkedin.com/company/marketing-study-lab/
www.facebook.com/marketingstudylab/
https://twitter.com/mktstudylab
(@mktstudylab)

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License

 

Links
Phil Nottingham:
www.wistia.com
Twitter: https://twitter.com/philnottingham
@philnottingham
phil@wista.com
Soapbox: www.wista.com/soapbox  

Books:
Creativity Inc.: Ed Catmull - https://amzn.to/2PErYDp 

App:
Runkeeper: https://runkeeper.com 

Theory:
The Objectivist principal of epistemology: https://en.wikipedia.org/wiki/Objectivism_(Ayn_Rand)