Preview Mode Links will not work in preview mode

Marketing Study Lab - Actionable Marketing Knowledge


Hello, I’m the Lego Master of Marketing! 

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together: peter@marketingstudylab.co.uk

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this. 

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days
Mentoring
Tutoring

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing
Peter

www.marketingstudylab.co.uk

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly - peter@marketingstudylab.co.uk

Subscribe on your favourite platform with new episodes appearing every TUESDAY:
Spotify
Libsyn Podcast Page
TuneIN
Stitcher
iHeartRadio
Apple Podcasts

Feb 11, 2020

Let us do the hard work. Subscribe and each podcast episode will come to you: https://bit.ly/2NZjODA

Check out the Special Episode #251: 3 Big Ideas from 250 Books For Every Marketer: https://bit.ly/2TVd79j 

Here are just some of the books that were mentioned in the episode:

Ogilvy on Advertising – David Ogilvy: https://amzn.to/2Roh4Sd
New Rules of Marketing and PR – David Meerman Scott: https://amzn.to/3aRuMoy
The 12 Powers of a Marketing Leader – Thomas Barta: https://amzn.to/2vf7U1I
Lessons – Mark Schaefer: https://amzn.to/2O0lxbA
Beyond Product – Jill Soley: https://amzn.to/36sZ51a
The Go Giver – Bob Burg and John David Mann: https://amzn.to/30Q9fIe
Be like Amazon – Jeffrey Elsenberg, Bryan Eisenberg and Roy H Williams: https://amzn.to/38HUuKj

Pitch Anything – Oren Kalff: https://amzn.to/38Cqxel
Smash the Funnel – Eric Keiles and Mike Lieberman: https://amzn.to/3aGOVxf
Mean People Suck – Michael Brenner: https://amzn.to/36qjiET
Nincompoopery – John Brandt: https://amzn.to/2NZ6NKl

Guest and Episode Links
Douglas Burdett

www.marketingbookpodcast.com
https://www.salesartillery.com
https://www.linkedin.com/in/douglasburdett/

Enjoy the Episode - Happy Marketing!

www.marketingstudylab.co.uk
https://www.linkedin.com/in/petersumpton/
https://www.facebook.com/groups/marketingstudylab/
https://twitter.com/cousinp81
(@cousinp81)

Intro

Some people collect sports memorabilia, others collect music and some even stamps. But Douglas Burdett (our guest) collects Sales and Marketing books.

If you’ve ever caught his own podcast (The Marketing Book podcast – www.marketingbookpodcast.com), you’ll know that Douglas not only collects them, but reads at least one a week and then interviews the author.

This podcast was named by LinkedIn as one of "10 Podcasts That Will Make You a Better Marketer" and by Forbes as one of "11 Smart Podcasts That Will Keep You In The Know."

Delighted that Douglas could spare the time to chat about his collection of books, the knowledge he has gained from this and provide us with not only whole host of books we should be reading, but some tips on how to become a better reader.

All the books that are mentioned in this episode can be found in the show notes, so if any take your fancy, get on it!

 

Takeaways

- The first takeaway is quite simply is the fact that Douglas is so generous with his time and knowledge that if you are struggling to find a book that fits your specific requirement, he’ll more than happily advise you on what you should be reading. Get in touch with him, oh and don’t forget to ask for your Marketing Book Podcast bookmark!

- Remember the three big ideas Douglas spoke about that every Marketer needs to know:

1 – Correct the image problem that Marketers have
2 – Get those deep insights into your customers
3 – Making these customers happy revolves around good experiences

- If you want to be a good reader, not waste time, be consistent, learn and enjoy what you are reading,  Douglas advised us to do the following:

1 - Be specific about what you read and which authors you choose
2 - Read the authors blog to see if this is the type of writing you would enjoy
3 - Don’t be afraid to ask for recommendations, it can narrow the field down immensely and save a lot of time
4 - Make it a habit – set aside some time, try to fit reading into your daily or weekly schedule, just like you would the gym, eating, or having a cheeky scotch! 

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License