Feb 11, 2020
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Check out the Special Episode #251: 3 Big Ideas from 250 Books For Every Marketer: https://bit.ly/2TVd79j
Here are just some of the books that were mentioned in the episode:
Ogilvy on Advertising – David Ogilvy: https://amzn.to/2Roh4Sd
New Rules of Marketing and PR – David Meerman Scott: https://amzn.to/3aRuMoy
The 12 Powers of a Marketing Leader – Thomas Barta: https://amzn.to/2vf7U1I
Lessons – Mark Schaefer: https://amzn.to/2O0lxbA
Beyond Product – Jill Soley: https://amzn.to/36sZ51a
The Go Giver – Bob Burg and John David Mann: https://amzn.to/30Q9fIe
Be like Amazon – Jeffrey Elsenberg, Bryan Eisenberg and Roy H Williams: https://amzn.to/38HUuKj
Pitch Anything – Oren Kalff: https://amzn.to/38Cqxel
Smash the Funnel – Eric Keiles and Mike Lieberman: https://amzn.to/3aGOVxf
Mean People Suck – Michael Brenner: https://amzn.to/36qjiET
Nincompoopery – John Brandt: https://amzn.to/2NZ6NKl
Guest and Episode Links
Enjoy the Episode - Happy Marketing!
Some people collect sports memorabilia, others collect music and some even stamps. But Douglas Burdett (our guest) collects Sales and Marketing books.
If you’ve ever caught his own podcast (The Marketing Book podcast – www.marketingbookpodcast.com), you’ll know that Douglas not only collects them, but reads at least one a week and then interviews the author.
This podcast was named by LinkedIn as one of "10 Podcasts That Will Make You a Better Marketer" and by Forbes as one of "11 Smart Podcasts That Will Keep You In The Know."
Delighted that Douglas could spare the time to chat about his collection of books, the knowledge he has gained from this and provide us with not only whole host of books we should be reading, but some tips on how to become a better reader.
All the books that are mentioned in this episode can be found in the show notes, so if any take your fancy, get on it!
- The first takeaway is quite simply is the fact that Douglas is so generous with his time and knowledge that if you are struggling to find a book that fits your specific requirement, he’ll more than happily advise you on what you should be reading. Get in touch with him, oh and don’t forget to ask for your Marketing Book Podcast bookmark!
- Remember the three big ideas Douglas spoke about that every Marketer needs to know:
1 – Correct the image problem that Marketers have
2 – Get those deep insights into your customers
3 – Making these customers happy revolves around good experiences
- If you want to be a good reader, not waste time, be consistent, learn and enjoy what you are reading, Douglas advised us to do the following:
1 - Be specific about what you read and which authors you
2 - Read the authors blog to see if this is the type of writing you would enjoy
3 - Don’t be afraid to ask for recommendations, it can narrow the field down immensely and save a lot of time
4 - Make it a habit – set aside some time, try to fit reading into your daily or weekly schedule, just like you would the gym, eating, or having a cheeky scotch!
Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
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