Marketing Study Lab - Actionable Marketing Knowledge: Building Brands with Love with Goldie Chan the Influencer and Digital Strategist

Hello, I’m the Lego Master of Marketing!

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together: peter@marketingstudylab.co.uk

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this.

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days
Mentoring
Tutoring

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing
Peter

www.marketingstudylab.co.uk

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly - peter@marketingstudylab.co.uk

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Building Brands with Love with Goldie Chan the Influencer and Digital Strategist - Episode 50

Mar 12, 2019

Welcome to episode 50! Yes 50, of the Marketing Study Lab. And this is a mega special episode as I speak to, rather nervously I may add – Goldie Chan, as well as finding out the difference between AR and VR.

Hopefully by now you’ve got the jist of what is going on here, but if you don’t, not to worry, you'll soon catch up. And what better way to start this catch-up than with my guest, Goldie Chan.

Goldie has gone from a Biological Science degree to LinkedIn’s Top Voice for 2018 and a contributor to Forbes. Providing social media with purpose, Goldie is currently the strategic lead for Warm Robot, her social media agency, helping Fortune 500 C-level executives. But what caught my eye was the top-performing LinkedIn video series #DailyGoldie offering advice and guidance as well as sparking debate e very day for over 500 consecutive days and still going strong.

Takeaways

- When considering the differences between a personal and an organizational brand, Goldie explained that a personal brand looks at the person, their life, who are they, what do they do and what aspects of daily life can be repeated to be an authentic brand that creates authority, which is similar to organisation branding in that they must be authentic and create authority to mean something.

- If you are starting from zero, zilch, nothing then the best place to start is to find out where your target market is and contribute there. Start to be part of the conversation, before even considering becoming a thought leader in that space.

- When building an online presence take it one step at a time and one platform at a time. Start with one, master that one, go in-depth, then move on to other places.

- And a special bonus pro tip here – When videoing, pretend the camera is your friend. You will come across as more authentic and real, increasing your engagement.

AR and VR

So what do these acronyms mean?

AR – Augmented Reality is defined as an interactive experience of a real-world environment "augmented" by computer-generated information.

VR – Virtual Reality is defined as an interactive computer-generated experience taking place within a simulated environment.

The main difference between the two is that one VR is built within an environment that is completely computer-generated, whereas AR relies on both computer generated information as well as the real world in a combination of the two. Both have their advantages and disadvantages, but it is the incorporation of AR into our everyday lives that is the most exciting, opening the possibilities for digital enhancements to our daily activities to make them more efficient, productive and overall reduce friction that can occur when technology is not utilised to our advantage.

Happy Marketing Everyone!
Peter
www.marketingstudylab.co.uk
www.linkedin.com/company/marketing-study-lab/
www.facebook.com/marketingstudylab/
https://twitter.com/mktstudylab
(@mktstudylab)

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License

Links

Goldie Chan
https://www.warmrobots.com/
Forbes: https://www.forbes.com/sites/goldiechan/

LinkedIn: https://www.linkedin.com/in/goldie
Instagram: https://www.instagram.com/goldiecylon/
Twitter: https://twitter.com/GoldieChan

Books:
Never Eat Alone – Keith Ferrazzi & Tahl Raz: https://amzn.to/2HFdLTR