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Marketing Study Lab - Actionable Marketing Knowledge

Hello, I’m the Lego Master of Marketing! 

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together:

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this. 

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly -

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Aug 21, 2018

Ever thought of rewarding yourself for doing a great job at something – why not? If not, wait to hear our top tip about just that. Speaking of rewarding, this episode is a two parter, you lucky, lucky people – as our guest would not shut up about presenting and presentations – and it is marvelous, so marvelous we’ve decided to split it into two parts so that you can digest all this value in two manageable chunks – delicious. 

But first we need to chat to Spencer Waldron, the Regional Director and Head of Story for Prezi in Europe. Love that title. Who has been helping to grow businesses in global markets and in marketing for more than 20 years.

For those of you that don’t know, Prezi is a presentation tool that uses motion, zoom, and spatial relationships to bring ideas to life and make you a great presenter – or at least that what it describes itself as! 

What started out for Spencer as a wider offering of Marketing services has led him down a path of specialising in presentations, but what is really interesting however, is the fact that Prezi was created at a time where one player in the presentation world was dominant – PowerPoint. So why take on a giant such a Microsoft in this industry? Because someone, somewhere, along the way, decided – I think I can do better than this! 


- The worst presentations, are the boring ones! Makes sense really. Make sure when you are presenting or you have to produce a presentation that you are making it useful and valuable for the audience. Try and think about what they want to get out of it and deliver. Remember, people are on your side, willing to learn from you, listen to you, they want you to be as good as you want to be so embrace it.

- Check out the Andrew Abela’s From-To Think-Do Matrix. This simple think and do, before and after is really helpful in getting down what you want to achieve through your presentation. But don't forget the third column – feel (because connections are much easier when emotions are used).

- Just be a nice person and look after others. Always try and go above and beyond the expected. Courage, Curiosity and Creativity.


Top Tip – Reward Yourself

Don’t forget to reward yourself during your research and assignment writing – create milestones where you can take a break and look back on how far you have come, it will give you encouragement to keep going and you may even surprise yourself in how much you have learnt. And don't forget to celebrate after you have passed each module and subsequently reached your qualification, as I know you will, you’ll smash it! 

But in all seriousness, it’s important to keep reminding yourself, firstly why you are doing this and secondly how well you have done and are doing. Well done you, well done all of us… especially you!

Happy Marketing Everyone!

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco
Creative Commons License

Spencer Waldron:


Andrew Abela From-To Think-Do Matrix (see page 10):

Impossible to Ignore (Carmen Simon): 

The Hero with A Thousand Faces (Joseph Campbell): 

The Pyramid Principle:Logic in Writing and Thinking (Barbara Minto ):