Marketing Study Lab - Actionable Marketing Knowledge: How Podcasting Can Help Organise Your Studies with Podcaster John Lim

Hello, I’m the Lego Master of Marketing!

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together: peter@marketingstudylab.co.uk

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this.

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days
Mentoring
Tutoring

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing
Peter

www.marketingstudylab.co.uk

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly - peter@marketingstudylab.co.uk

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How Podcasting Can Help Organise Your Studies with Podcaster John Lim - Special Episode

Dec 6, 2018

I don't like to over promise and under deliver and I don't think I have with yet another special episode. This wasn't supposed to be a special, but as its all about podcasting, I think I got a bit caught up in the whole discussion and that was so easy to do with my guest today, John Lim.

John is an Entrepreneur, no doubt. A TEDx and public speaker, podcast host and author, which includes an adult colouring book! Check it out (links in the show notes as usual) to all the good stuff)

John is the executive producer and host of the podcast series, Moving Forward, which has reached listeners in over 50 countries, where John speaks to entrepreneurs, artists, and influencers, so he is in the perfect position to give us the low-down on podcasting and why it needs to be part of your comms mix.

Takeaways

- Podcasting can be a powerful tool as it allows you to learn and share. If it wasn't for the power of the podcast, I wouldn't have had the pleasure in talking to John and you wouldn't have the honour of listening to him.

Podcasting can also help with brand awareness in many different ways. It can provide proof of knowledge, status, culture, beliefs, word of mouth, passive listening, credibility and also that all important awareness.

- Podcasting can fit into your comms mix at any stage of a customer journey, it can connect you to strangers that may never have heard of you at the top of the funnel, through engaging and developing a relationship of know, like and trust, through to cultivating the customer by providing a call to action in a none intrusive way.

- And remember, the key to a good podcast is the make sure the topic is something you love talking about. Most podcasts don't get past 20 to 30 episodes, so plan it out and make sure you can be consistent and more importantly, loving it!

Top Tip

John was gracious enough to share a top tip of how to maximise your time when you feel you are mega busy and can’t fit anymore into your day!

Do a time audit on every part of your day, do this for a week or two and then look back to see how much time your are apportioning to every element of your life and is this time being used wisely?

In doing this you will start to see gaps where time spent is inefficient and how much time you can devote to your studies… and then plan ahead, get a plan and map out your studies.

Happy Marketing Everyone!
Peter
www.marketingstudylab.co.uk
www.linkedin.com/company/marketing-study-lab/
www.facebook.com/marketingstudylab/
https://twitter.com/mktstudylab
(@mktstudylab)

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License

Links
John Lim
https://www.bemovingforward.com
LinkedIn: https://www.linkedin.com/in/johnhlim/
Twitter: https://twitter.com/bemovingforward
@bemovingforward
Instagram: https://www.instagram.com/jlim0025/
jlim0025
Facebook: https://www.facebook.com/JLim0025

Books:
Corporate Cliches – John Lim, Jen L, Brian B: https://amzn.to/2JD8j1c
Principals - Ray Dalio: https://amzn.to/2Jzwhu3

App:
Good Reads:
https://itunes.apple.com/gb/app/goodreads-book-reviews/id355833469?mt=8
https://play.google.com/store/apps/details?id=com.goodreads&hl=en_GB

Elevate:
https://www.elevateapp.com

Theory:
10,000 Hour Rule: https://en.wikipedia.org/wiki/Outliers_(book)