Marketing Study Lab - Actionable Marketing Knowledge: How to Create a Great Blog Michelle Gately from The Unfinished Bookshelf

Hello, I’m the Lego Master of Marketing!

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together: peter@marketingstudylab.co.uk

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this.

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days
Mentoring
Tutoring

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing
Peter

www.marketingstudylab.co.uk

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly - peter@marketingstudylab.co.uk

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How to Create a Great Blog Michelle Gately from The Unfinished Bookshelf - Episode 147

Jan 19, 2021

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Guest and Episode Links
Michelle Gately
https://theunfinishedbookshelf.com/
https://www.instagram.com/unfinishedbookshelf/

Analysing Headings: https://coschedule.com/headline-analyzer

Enjoy the Episode - Happy Marketing!

Website Thingy: www.marketingstudylab.co.uk
The Professional Bit: https://www.linkedin.com/in/petersumpton/
Facebook Community: https://www.facebook.com/groups/marketingstudylab/
Tweet Tweet: https://twitter.com/cousinp81

Intro
It’s easy to forget how powerful a good blog can be - Even WordPress started as a bloggers best friend. But now we have more social apps than ever, it’s easy to create audio and videos and some say that many can’t even sentence a string together!

That’s why we all need Michelle Gately in our corner. Michelle has been blogging since 2012, for laughs, but now takes it a little more seriously and helps businesses create engaging online content and build deep relationships with their audience.

And who doesn’t want that?

In this episode we cover what you need to consider to develop a successful blog;
- The heading, content and layout
- How to incorporate SEO
- Is there a perfect number to post?
- How should we be repurposing this blog content
- How to get people to read it
- Continual mistakes people are making

Watch the episode video:
https://www.youtube.com/watch?v=MxE_VlHg_0w

Takeaways
Top Tip
As headlines are hugely important and we use these in attracting and persuading people that our posts are worth reading, using tools such as Coschedues headline analyser can help to boost the power of your headlines.

https://coschedule.com/headline-analyzer

Favourite Quote
‘A sentence should be a labour to write, not to read’ attributed to Joe Moran from his book ‘First You Write a Sentence’ which typifies what writing is all about. Write for your audience.

And Finally, the Most Important Takeaway from this Episode
Is about repurposing your blog content. A great way to do this (or at least to start to understand how you can repurpose it) is to chop each blog post into sections, with each section becoming mini pieces of content that can be either elaborated on or used to entice readers to the whole article.

This should provide you with enough content to fill anyone’s calendar.

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License