Marketing Study Lab - Actionable Marketing Knowledge: Marketing in 2020 with Kate Walling Growth Strategist

Hello, I’m the Lego Master of Marketing!

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together: peter@marketingstudylab.co.uk

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this.

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days
Mentoring
Tutoring

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing
Peter

www.marketingstudylab.co.uk

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly - peter@marketingstudylab.co.uk

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Marketing in 2020 with Kate Walling Growth Strategist - Episode 106

Apr 7, 2020

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Guest and Episode Links
Kate Walling
https://www.katewalling.com/
https://www.tractionhero.com
https://www.facebook.com/tractionhero

Traction Hero Links:
https://www.instagram.com/tractionhero/
https://twitter.com/tractionhero
https://www.linkedin.com/company/tractionhero/

The Information: https://www.theinformation.com
Uncanny Valley: A Memoir - Anna Wiener: https://amzn.to/2J1PpSj

Enjoy the Episode - Happy Marketing!
www.marketingstudylab.co.uk
https://www.linkedin.com/in/petersumpton/
https://www.facebook.com/groups/marketingstudylab/
https://twitter.com/cousinp81
@cousinp81

Intro
The ever-changing world of Marketing needs to be constantly reassessed which I why I’m always keen to try and get those in the know on the podcast to discuss what is coming up in the near future and provide you with some ‘take action now’ steps.

This is why I had to chat to Kate Walling. Kate is a Marketing Consultant for technology companies. Known for creating edgy brands, aggressive growth plans, and for building powerful marketing teams that know how to GSD (get shit done), which is why I wanted to speak to Kate about what we should be focused on for the rest of 2020.

Kate also runs Traction Hero, a tech-savvy marketing agency that solves high growth companies’ most pressing marketing challenges so they can get on with being growthy!

Some actionable takeaways from this episode include the need for quality content and some tools that can help here as well as a look at the effectiveness of social advertising.

Watch the episode video:
https://youtu.be/RVYty2DkL9Y

Takeaways
- Kate mentioned that the competition is high when it comes to valuable content, so make sure your is of the highest standard. Kate also mentioned Canva, which is a powerful tool to help you develop such content quickly.

- Don’t have FOMO (fear of missing out) when it comes to your software. It’s easy to sign up for the latest shiny object, but think about what the future holds. What you are using now, you may not be using in 12 to 24 months, so make sure it is fully flexible and you are not locked into any agreement you can’t get out of.

It can take a while to really understand now tech, so take your time before committing. Use the free trial, test it out, learn about the software and work out if it’s right for you.

- And finally, think about how your MarTech all fits together. Kate said that there is a trend for using more than one CRM system and this can be seen in other genres as well – creative and social apps, multiple email accounts, even diaries! The efficiencies that can be generated by using multiple systems cannot be ignored.

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License