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Marketing Study Lab - Actionable Marketing Knowledge

Hello, I’m the Lego Master of Marketing! 

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together:

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this. 

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly -

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Jan 26, 2021

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Guest and Episode Links
Marc Champagne

Behind The Human Podcast:
Google Podcasts: 


Enjoy the Episode - Happy Marketing!

Website Thingy: 
The Professional Bit: 
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It’s easy to take our mental state for granted, until we realise how much this might be affecting us in terms of reaching peak performance or being at our best.

This episode isn’t a ‘mental health’ concern conversation, it’s about those elements we need to be aware of and how to tackle them daily to get you performing at your best. So you can Make things better, by making better things as Seth Godin would say.

And who better to talk us through this than Marc Champagne, Mental Fitness Advocate and host of the podcast Behind the Human. Marc was responsible for co-founding the journaling app KYO, reaching over 86 million people without any paid advertising. But that’s now in the past.

And after studying mental fitness practices for over a decade, Marc now works with motivated humans, implementing personalised rituals, practices and mental fitness while also leading the mental fitness program for THRIVE Performance & Regenerative Medicine.

In this episode we cover;
- Why is our health so important
- Why many don’t see it as a top priority
- Top tips for better mental fitness including
- Morning routine
- Dealing with micro and macro stresses
- What to do before you go to bed

Watch the episode video: 

Top Tip
I loved the nightly ritual that Marc told us about, writing down a question you can’t answer just before you go to bed and in the morning seeing it in a whole new light. I’m definitely trying that one.

Favourite Quote
This was actually a failure that Marc discussed, to some extent, and that was when he mentioned the app KYO ‘the app itself, we reached 86 million people…but we didn’t have a flow to the content and to the experience… to build a successful financial model’ which goes to show how important getting all the tactical elements correct in your Marketing Plan. I’m talking of course about the Marketing Mix.

And Finally, the Most Important Takeaway from this Episode
We accept a lot when it comes to our health and it’s easy to let things slip, especially with our mental fitness. Pause, take stock and use techniques to better you mind and judgement. Your perception is your reality.

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco 
Creative Commons License