Marketing Study Lab - Actionable Marketing Knowledge: The Importance of SEO with Natalie Alleblas the SEO Sleuth

Hello, I’m the Lego Master of Marketing!

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together: peter@marketingstudylab.co.uk

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this.

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days
Mentoring
Tutoring

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing
Peter

www.marketingstudylab.co.uk

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly - peter@marketingstudylab.co.uk

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The Importance of SEO with Natalie Alleblas the SEO Sleuth – Episode 90

Dec 17, 2019

Link to the YouTube Video on how to use Answer the Public within your SEO Strategy: https://youtu.be/uHEhrwW_Tm8

Guest and Episode Links

Natalie Alleblas
https://www.natalleblas.com
https://www.linkedin.com/in/natalleblas/

Books:
Chillpreneaur - Denise Duffield-Thomas: https://amzn.to/35oGYJK
Making Your Website Work – Gill Andrews: https://amzn.to/2OAf9rc

Enjoy the Episode - Happy Marketing!

www.marketingstudylab.co.uk
https://www.linkedin.com/in/petersumpton/
https://www.facebook.com/groups/marketingstudylab/
https://twitter.com/cousinp81
(@cousinp81)

Intro

If you’re in to working smarter, not harder then this weeks guest is for you. Natalie Alleblas, the SEO Sleuth is here to talk about all things SEO.

With a love for data (from working for one of Australia’s Big 4 banks) and words (beginning her career in PR), Nat’s ethos is to save time and money by helping you implement SEO so you can be found online. No dark arts, no dodgy stuff, just a nerd and her numbers.

Nat practices what she preaches and utilises her skills in her own businesses, making that all important organic traffic work as hard as it can.

Takeaways

- SEO isn’t just one part of a Marketing Strategy, it can infiltrate every facet of it. Think about it – EVERYTHING we do, from the customers we speak to, to the product descriptions we provide can impact SEO in some way, either by helping create the right content, or fundamentally being visible online! Which is the overall aim isn’t it?

- If you haven’t heard of EAT before, Nat has now brought it to our attention. EAT is a Google acronym for Expertise, Authoritativeness and Trustworthiness. Which is what Google are looking for in terms of website content and author! So if you’re an expert in your field and you write about your experty things Your EAT-tastic!

- And finally, at the end of the day, make sure you’re writing for your audience. If you’re content is on point about a particular subject matter and it’s written for those who care about this, then you’re pretty much onto a winner.

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License