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Marketing Study Lab - Actionable Marketing Knowledge


Hello, I’m the Lego Master of Marketing! 

Odd statement to start a profile, but go with it, it’ll make sense.

You know when you have loads of Lego all over the floor and it just looks like one big pile of nothingness. Not only does it look a mess, it’s a pain when you stand on it.

I take these bricks and start to make sense of how they all fit together.

If your marketing feels like a pile of painful Lego, let’s chat and get those building blocks fitting together: peter@marketingstudylab.co.uk

Why is this an issue?

The biggest problem facing todays marketing departments is the severe lack of qualified marketers, which usually happens by accident.

It’s not your fault, this usually happens by accident.

Perhaps there was an immediate need to design a website or create some literature and you needed someone to coordinate this – before you know it, Mark is the new marketing department.

Maybe your business has experienced some rapid growth, expanded and was looking to promote within or Andrea from customer service fancied her hand at marketing and is now in charge of all corporate comms.

Or perhaps your competition is way too active on social media and you feel you need to be present on this platform as well. Get Hayley to post ‘stuff’ – she’s young enough to understand how to do this. 

You get the idea!

These circumstances lead to 100s of hours of wasted time and money by focusing on the short-term tactics rather than a long-term strategic approach that will make a difference.

Even worse than this, the misplaced management of employees creates missed business opportunities, leaving money on the table that many didn't even know was there!

Hello, I’m Peter!
I can help with this.

I’ve been there, seen Marketing Departments churning out worthless tactical marketing communications that do nothing but damage a company’s reputation, wasting peoples time and reducing, not building long-term brand value.

I specialise in training programmes that will alter the mind-set of lost / forgotten / unqualified marketer's, by developing the skills needed to confidently create successful, long-term marketing strategies that generate business opportunities.

How is this done? Tell me, tell me now!

Quite simply by removing the pain points and problems than many marketers face as they haven’t had the training or been given the opportunity to develop their marketing skills through;

Strategic Marketing Planning
Professional Marketing Qualifications
Marketing Training Days
Mentoring
Tutoring

Any business that is not benefiting from the opportunities marketing will create is missing out MASSIVELY! The chances are that the marketing tactics that are being deployed focus on pushing the wrong messages of ‘Buy. This. Now’ to the wrong people (who don’t even care you exist), creating minimal awareness and even less success.

Positioning a company through a strategic marketing approach, not only carves out a point of difference for a company to differentiate themselves from the competition, but creates a unique proposition within the marketplace that highlights the problems it helps to fix for those that care enough to seek out this solution. Moving a company from a wasteful and unwanted push strategy to one that creates value where customers will actively gravitate towards this value proposition.

This changes your marketing and the marketing department from being viewed as a cost centre that haemorrhages money, to the department that creates value and saves money in the long-term.

And here’s a little bit of social proof for you:

‘It is refreshing to see someone with a passion for the profession producing such valuable content for others to learn from.’

‘He was genuine and very honest in his approach and it was a pleasure working through this with Peter. An ‘out of the box’ thinker, he enabled me to consider different approaches'.

Happy Marketing
Peter

www.marketingstudylab.co.uk

I would love to get your feedback on how I can improve the podcast or what you would like to hear in forthcoming episodes so either leave a comment or contact me directly - peter@marketingstudylab.co.uk

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Jun 25, 2019

Enjoy the episode - Happy Marketing!
www.marketingstudylab.co.uk
https://www.linkedin.com/in/petersumpton/
https://www.facebook.com/groups/marketingstudylab/
https://twitter.com/cousinp81
(@cousinp81)

This week we’re taking a look at where Price fits into the Marketing Mix (the 7P’s). But first, let’s meet Vicki O'Neill.

Vicki is helping companies bridge that gap between marketing and sales and she has the experience needed to achieve this. Vicki also hosts the podcast ‘Connect the Dots’, tackling and talking through those important areas where sales and marketing could and should be working in harmony as this increases employee satisfaction, customer engagement and business results and who doesn't want that!

 

Takeaways

- Without sales, a company doesn't exist and without marketing people don't know the company exists. Just let that sink in! Now you understand why it’s so important we all just get along.

- Aligning both sales and marketing goals has a whole host of benefits including;

Better customer retention, better revenue, better profits and a better atmosphere internally…. And why wouldn't we all just want to get along!

- Automation can be a great way to speed up a process or create efficiencies. But only under the right circumstances. For example AI will only ever be as good as the data that precedes it, which should be thorough and detailed…. For now! I think we’ve all seen the errors that can occur when AI doesn't have the right data, not good!

 

Top Tip – 7 P’s - Price

I don’t think I have to shove it down your throat the importance of Price within a Marketing Mix, but the connotations of setting this can be varied. The price will have a detrimental effect on how people view a product or service and it has the power to destroy a brands positioning as well as create its prestige.

It’s important when setting a price that you consider if it is a right fit for, not only the product or service as well as the actual company (after all it needs to be making money), but also from the customers point of view – your target market. Set it to high and they won’t be able to afford it or see the value, to low and it may be perceived as not having enough value – i.e. it’s seen as cheap.

In addition to this, the pricing structure is also important – will this be subscription based, a one off payment or an annual payment perhaps? 

Links
Vicki O’Neill
https://www.vickioneill.com/
LinkedIn: https://www.linkedin.com/in/vickioneill/

Books:
Marketing Rebellion – Mark Schafer: https://amzn.to/2WdxNeW

App:
Canva: https://www.canva.com

Music Featured on this Podcast:
Sleepy in the Garden
Lobo Loco www.musikbrause.de
Creative Commons License